smashmouth® yoga
If you already operate, in a high traffic retail area or consumer location, a yoga studio; a form of exercise that has been dormant for decades, but in recent times has seen a revival; or are thinking about starting one up, you can ride our coattail of success with the smashmouth® yoga brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a yoga studio with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best, result-producing yoga program?
Since this format serves the person who’s more focused on a particular type of exercise, rather than on traditional programs, services, amenities, or equipment, your studio or proposed location should be yoga-based, with perhaps some cardio equipment, set in a skeleton-like environment, making this a very low square footage and capital intensive format.
If you’re converting over to our brand from another, you shouldn’t have much to worry about except changing over your signage and possibly your décor. If you’re starting from scratch, you’ll follow our guidelines on how to set up, equip, and run your studio.
While most of our formats have the slogan, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, Where Beautiful Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, in this case, a softer, feminine image is created by using a feminized slogan.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, yoga studio.