Unique Name
There are those who just go through the motions. Then there are those who take things to the limit, who display a no quit, never say die attitude, who live for the moment. In times gone by, these people were described as the ones willing to go to the extreme. Today, there’s only one way to describe them and the way they go about their business…they grab it by the horns and do it smashmouth® style™!
Beyond this rather broad, yet widely accepted meaning, the term has now taken on a more specific one, as today, more and more people are using it to signify an intense form of fitness or an extreme style of exercise. Thus, smashmouth® has now become the single most motivating and inspiring word to ever be associated with fitness!
In an industry overrun by copycats, knockoffs, look-alikes, and sound-alikes, it’s a term that’s so unique, distinctive, original, and contemporary, there’s simply never been anything else like it before. With a sound so contagious, addictive, and infectious that people can’t help saying it over and over, it has already established its rightful place as the ONLY WORD that can be used synonymously with fitness, intense fitness, and extreme exercise.
Naturally, being short, attention-getting, and easy to remember, it’s perfect from a marketing and promotional standpoint; even more importantly, it’s industry applicable and personifies what fitness conscious people can relate to. Because no matter what their level of fitness, no matter what their goals, when it comes down to people’s perceptions of how they workout, they want to think, as well as portray to their friends, that they train just like those they idolize…with a No-Nonsense, Physical, Smashmouth® Style™! And, now at last, your name will reflect that!
By the very nature of its sound, smashmouth® stands as the most motivating and inspiring word in the English language! Go ahead, say it to yourself and you’ll see that it stirs up such a rush that almost instantly your clientele will be up-and-running, ready to go, firing on all four cylinders. Their hearts will be pounding, their muscles pumping, their juices flowing and their adrenaline surging, like NO OTHER WORD has ever caused them to.
So, what’s all that mean for you? Simply this, they’re going to continue to choose your club, the one with the name that motivates and inspires them the most, over your uninspiring competition! And let’s face it, in today’s super competitive market, oversaturated with the this fitness, that gym mentality, name is the first step in staying ahead of, as well as differentiating your club from everyone else’s. It’s undoubtedly one of the most important criteria people use in selecting a club. But, it’s got to be short, catchy, unique, attention-getting, appealing, applicable, and easy to remember. Since smashmouth® fits each of those criteria, it will attract people on Strength Of Name Alone!