A dealership, not a franchise!
What makes our dealership business model so revolutionary? For one, it’s a far less costly, yet equally as effective way to set up and run a fitness business. You see, when it comes to certain industries, such as food, the amount of control necessary to keep everything in order requires a franchise. But when it comes to a fitness club, a franchise is simply a business structure that’s too costly for the franchisor to develop, too costly for the franchisee to run, too burdensome on both, too restrictive on both, and too regulated for both. It’s a business structure that’s simply not necessary, when you consider that a dealership can provide more than enough control to keep everything running smoothly.
With a dealership, you’ll not only operate under the freedom of a guideline system, rather than a bunch of oppressive rules and regulations, but you’ll also avoid many of the drawbacks, limitations, restrictions, and controls that most franchisors DON’T want you to know about. Here are just a few of the things that make a dealership better than a franchise:
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A dealership is not subjected to the same governmental regulations that cause the high setup costs, and subsequently, high fees of a franchise. Because it’s a business model that’s far less costly to develop, it has a much lower fee structure.
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A dealership provides virtually the same services as a franchise, including assistance and guidance, at a fraction of the cost.
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A dealership DOES NOT place any restrictions on your territorial reach the way a governmentally regulated franchise does, thus allowing you hassle-free penetration into any market, in any state, province, territory, or country.
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A dealership DOES NOT assess either a whopping franchise fee or a staggering monthly royalty.
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A dealership DOES NOT lock you into an ungodly, long-term contract, running 10, 15, or even 20 years, with no way out. Short-term durations of as little as just 1 year are available.
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A dealership DOES NOT require you to purchase your equipment directly through corporate, at a hefty mark-up.
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A dealership allows you to choose between brand new or refurbished equipment, thus allowing you a lower capital investment.
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A dealership allows you to choose your equipment in your choice of brands, grades, and colors.
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A dealership is set in a less restricted, less controlled environment that adheres to more of a laissez-faire, hands-off attitude and a very simple set of guidelines.
In conclusion, a dealership is the way of the future for structuring a fitness club, because in fitness, unlike in food, the overburdening controls of a franchise are simply not necessary. Furthermore, unlike a franchise, which is undoubtedly the MOST EXPENSIVE way to start and run a fitness business, a dealership is unquestionably the LEAST EXPENSIVE way to do it.