The unspoken truths of the niche service providers
These are the circuit training clubs, fitness studios, and neighborhood fitness centers.
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They’re nothing new, just spin-offs, modern day versions of the Nautilus® Fitness Center, the entity that decades earlier, launched the concept of circuit training.
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Always the first to go out-of-business when market conditions and the mood of the general public change.
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First to be competitively threatened by the large, bare-bones, no-frills clubs, like smashmouth® classic, that offer massive amounts of strength training, circuit training, and cardio equipment, all day, every day, for $10, $15, or $20 per month.
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Hardest to make any real money with…you have to own a slew of locations!
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Just like the Nautilus® Fitness Center, they too will become extinct, fitness dinosaurs, squeezed out of the market by the large chains, who will slowly convert over to the 24 / 7 / 365 card key and biometric systems.