smashmouth® sports performance
Another of the hottest, up-and-coming market segments is the sports specific training facility that helps athletes from all different disciplines achieve a higher level of performance. If this is your goal, we offer a fully equipped facility that encompasses both sports specific skill enhancement programs and equipment, as well assports specific strength training programs and equipment. If you already operate this type of facility in a high traffic retail area or consumer location, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® sports performance brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a sports performance facility with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best sports specific training available anywhere?
Since this format serves the athlete whose primary concern is improvement within their particular sport, your facility or proposed location should at least offer locker / shower facilities, a multisport playing surface or practice area, and a substantial amount of skill enhancement, strength training, and cardio equipment, set in a skeleton-like environment, making this a very high square footage and capital intensive format.
If you’re converting over to our brand from another, your skill enhancement and strength training equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various skill enhancement and strength training equipment manufacturers from which to equip your facility, rather than just being locked into a single pick, plus you’ll follow our guidelines on how to set up and run your facility.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, sports performance facility.