smashmouth® sports nutrition
If you already operate a sports nutrition store in a high traffic retail area or consumer location, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® sports nutrition brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, fitness equipment stores,sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer consumers a sports nutrition store with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary ones and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best selection of nutritional products and sports supplements, at the lowest possible prices?
Since this format serves the person who’s more focused on a particular product, rather than on traditional exercise programs, services, amenities, or equipment, your store or proposed location should be based on nutritional products and sports supplements set in a skeleton-like environment, making this a low square footage and capital intensive format.
If you’re converting over to our brand from another, the brands and manufacturers you carry shouldn’t be much of an issue. If you’re starting from scratch, you’ll follow our guidelines regarding what brands and manufacturers to stock, along with how to set up and run your store.
While most of our formats have the catchphrase, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, How Healthy Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, by using this slogan, the image of being the source of nutritional products for a healthy lifestyle is created.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any Pure or Specialty Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, sports nutrition center.