smashmouth® sports fitness
If you already retail top-of-the-line, name brand, fitness equipment, products, and accessories for the home and corporate market in a high traffic area or consumer location, or are thinking about starting up this type of operation, you can ride our coattail of success with the smashmouth® sports fitness brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer consumers a fitness equipment store with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary ones and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best selection of fitness equipment, products, and accessories, at the lowest possible prices?
Since this format serves the person who’s more focused on working out at home rather than in a fitness club, your store or proposed location should be based on fitness equipment, products, and accessories, set in a skeleton-like environment, making this a moderately square footage and capital intensive format.
If you’re converting over to our brand from another, the brands and manufacturers you carry shouldn’t be much of an issue. If you’re starting from scratch, you’ll follow our guidelines regarding what brands and manufacturers to stock, along with how to set up and run your store.
While most of our formats have the catchphrase, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, How Fit Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, by using this slogan, the image of being the source of equipment, products, and accessories for a fit lifestyle is created.