More Advantages
For decades it’s been that same old song and dance, that same old, worn-out approach…brands offering little more than ordinary names and soft, weak, lame slogans. Over that period, a monkey-see-monkey-do mentality spawned an industry so overrun with copycats that it was nothing short of astonishing!
Today, things really aren’t much different. That is, until now! That’s because up to this point, it’s still basically been an industry plagued by strikingly similar logos, designed in the same identical circular shape, using indistinguishable, ferocious-looking characters, never-ending bending barbells, nearly impossible to differentiate font styles, and those tired, overused, burned-out terms…fitness and gym.
Not wanting to fall victim as everyone else did to the identity trap, we focused on differentiation. By simply focusing on becoming different, we automatically became BETTER, better than everyone else! So check out these 28 extremely powerful components for your branding dollar that will make you BETTER too!
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A name that’s the coolest and hippest in all of health, fitness, sports, athletics, and nutrition.
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A short, catchy, easy to say and remember name.
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An edgy, yet contemporary name that transcends all demographics, and personifies the way everyone loves to think they workout…smashmouth® style™.
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A unique name that’s nothing like the gyms and fitnesses, those ordinary brands that contain those tired, worn-out, old terms, that cause them to all look and sound the same.
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An eye-opening name that gets noticed, because it automatically grabs and holds people’s attention.
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A name that’s differentiated. It doesn’t look the same as or sound the same as all the others, so it will allow you to separate yourself from everyone else.
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A name that instantly creates a distinctive identity, because it doesn’t look the same as and sound like all the others.
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A name that’s relative, applicable, and directly tied to the entire industry– health, fitness, sports, athletics, and nutrition – unlike so many other brands that haven’t the slightest, damn thing to do with any of them.
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A brand that isn’t confusingly similar to any other. When brands contain the same terms, like gym and fitness, it causes Brand Confusion.
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A brand that’s extremely marketable, simply because it’s built around the principle of the One Word Identity.
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A brand backboned by the principle of Strength Of Name Alone, the incredibly powerful effect that allows you to effortlessly generate traffic, with little or no advertising expenditure, just by having a short, catchy, one word name that easily travels by word of mouth.
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An exclusive brand that, because it’s globally protected, can’t be used by others.
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A diversified brand that penetrates the market using 9 channels of trade, 6 mass merchandised product lines, and 35 distinctive formats. Such a vast array of choices allows you unmatched and unparalleled flexibility, expandability, adaptability, interchangeability, and transferability,affording you far more opportunity, potential, and leverage than you could ever get from anyone else. Plus, with that much widespread exposure, there’s no question that you’ll be teaming up with a brand that’s well on its way to becoming a household name.
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A brand that will potentially enable you to earn a higher level of income than any other because, generally speaking, it doesn’t restrict any profit centers or take a revenue-limiting, one-dimensional approach.
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A unique business model that’s based on a dealership, rather than the traditional franchise, frees you from having to pay the typical, whopping franchise fee and a staggering royalty. It also allows you to be freed from a tightly controlled environment, as you’ll operate under the freedom of a guideline system, rather than a bunch of oppressive rules and regulations.
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An arsenal of powerful, protected slogans, including: King Of All Fitness®, The Most Recognized Name In Fitness®, The Most Prestigious Name In Fitness™, King Of All Boxing™, Where Beautiful Bodies Get That Way™, and Where Everyday People Work Out™. With that many pinnacle-positioning catchphrases at your disposal, you’ll have an unbeatable combination that’s far more effective than those soft, weak, lame ones others use, and the kind that’ll definitely give your club ALL the bragging rights it’ll ever need.
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Lower fees – no whopping franchise fee or any similar up-front fee, saves you roughly $25,000 right off the bat.
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Lower investment – you’re NOT FORCED to use ONLY a particular brand and / or type of equipment, then REQUIRED to purchase it directly through us. Others who do this will drastically mark-up the equipment, way beyond what it would cost you to purchase it on your own. Instead, we offer assistance in helping you to choose from various equipment manufacturers, rather than locking you into a single pick. Once you’ve made your selection, you can skirt around the profiteering, by purchasing it on your own. Save even more money by going with refurbished rather than brand new equipment. This tremendous investment saving advantage will allow you to save roughly 50 cents on the dollarvs vs purchasing brand new equipment. On top of that, some brands will also FORCE their affiliates to use equipment that’s painted with their corporate colors and decaled with their logos. This tactic only benefits the brandor, by further locking in the brandee, making it next to impossible for them to get rid of the equipment, thus break away, in the event that they become dissatisfied or wish to switch brands! In our case, regardless of whether you choose new or refurbished equipment, we never dictate the color, thus allowing you the freedom to select whatever shade you want.
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Short-term agreements – that won’t lock you in forever, with no way out.
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Nationally protected brand – it’s hard to imagine why so many fitness club companies hit the market without any protection, thus putting you, just as much as themselves, at risk. When you consider the ramifications of an infringement challenge, the end result is likely to be CORPORATE IMPLOSION, making this, without doubt, the single most important factor you need to check out before you sign on the dotted line or renew your agreement.
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Multinationally protected brand – this is equally as important to look into before you sign on with anyone or renew your agreement, especially if you’re located outside of the USA, or have a global perspective with a desire to safely operate in other industrialized and commercialized markets, or achieve growth on a worldwide basis.
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Instant Recognition – an intangible that no new fitness or gym brand can generate, simply because with names that all look and sound the same as everyone else, they lack what’s called a distinctive identity, the most critical factor in becoming instantly recognized.
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Sustained Recognition – an intangible that most established fitness or gym brands never generate, simply because with names that all look and sound alike, they too lack what’s called a distinctive identity, the most critical factor in sustaining any amount of recognition.
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Credibility – based on being a distinctive term everyone knows and has heard for over 20 years, as well as the brand recognized as the one that’s to fitness, what Blockbuster® is to video.
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Our slogan, King Of All Fitness®, is built right into our logo, making it easy for you to send a powerful message on both your signage and athletic wear.
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An internal ad agency – why bang your head against the wall, trying to come up with ideas on your own when our corporate based, innovative ad campaigns, promotional materials, and powerful marketing tools are already in place, ready-to-go? We produce some of the most stunning, jaw dropping, cutting edge, Madison Avenue style campaigns you’ve ever seen…ready for your print, radio, cable, and satellite spots. They’re part of a system that’s there not only to prevent you from wasting time and money, but also to help build public awareness, and drive potential customers to your location.
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An internal public relations department – responsible for brand exposure on a worldwide basis.
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Expertise and guidance – to help you make critical decisions involving location analysis, site selection, lease negotiation, and choice of equipment. The kind you can’t get from a wet behind the ears rookie. We know fitness because we’ve either owned clubs, or have been around them our entire life. So let the know-how of an organization, headed by an individual with the necessary business acumen, along with an MBA, and nearly 40 years of experience in the business, spanning 5 decades, go to work for you.