smashmouth® massage
If you already operate a therapeutic massage studio in a high traffic retail area or consumer location, or a mobile massage service, or are thinking about starting either of them up, you can ride our coattail of success with the smashmouth® massage brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their customers a massage service with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best massage service available anywhere?
Since this format serves the person who’s more focused on a particular service, rather than on traditional exercise programs, services, amenities, or equipment, your studio, mobile unit, or proposed location should be massage-based, set in a skeleton-like environment, making this a very low square footage and capital intensive format.
Even if you operate this format as a mobile service, you’ll still have the right to use the smashmouth® brand with regard to allof your promotional efforts, including brand, logo, and slogan use on marketing material, such as: business cards, brochures, print media ads, radio spots, cable and satellite spots, vehicle decals, and staff attire.
If you’re converting over to our brand from another, your massage tables and other equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various massage table and miscellaneous equipment manufacturers from which to equip your studio or mobile unit, rather than just being locked into a single pick, plus you’ll follow our guidelines on how to set up and run your studio or mobile unit.
While most of our formats have the catchphrase, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, Where Relaxed Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, by using this slogan, the image of being the source of tranquility and relaxation is created.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any Pure or Specialty Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, massage studio.