smashmouth® kids
If your specialty is working with children, we offer a child-equipped, coed club. If you already operate this type of facility in a high traffic retail area or consumer location, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® kids brand.
With child obesity rates skyrocketing to an all-time high, it’s the perfect way to teach children about the importance of exercise and its direct correlation to a healthy lifestyle.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a children’s club with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best children’s programs available anywhere?
Although this format serves children, it still involves traditional, adult-based programs, services, amenities, and equipment. Therefore, your club or proposed location should be set in an environment similar to a downsized adult, coed club, making this a very low square footage and capital intensive format.
If you’re converting over to our brand from another, your equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various equipment manufacturers from which to equip your club, rather than just being locked into a single pick, plus you’ll follow our guidelines on how to set up and run your club.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, children’s club.