Greater Recognition
Instant Recognition
Just about every upstart gym and fitness brand likes to use recognition as a selling point, trying to convince you just how much of it their name has acquired right off the bat.
The truth of the matter though, is that without differentiation, recognition is extremely hard, if not impossible to come by. With names that all look the same as, and sound the same as everyone else, with names so similar you can hardly tell one apart from another, where’s the differentiation? Thus, without it, it’s virtually impossible to generate even the smallest amount of recognition.
But there is one upstart who can provide instant recognition and their name is smashmouth®.
Unlike all the other upstarts, those ho-hum, run-of-the-mill brands, where all you’re paying for is an ordinary name, smashmouth® has built-in instant recognition right out of the starting gate, simply because it’s a unique, edgy, differentiated brand, plus a distinctive term everyone knows and has heard for over 20 years.
Freebie, ordinary “gym” and “fitness” names are plentiful and won’t cost you a penny, so only a fool would pay to use one. But don’t forget, whether pay or freebie, they ALL contain common, everyday terms, thus they can NEVER make you what we are…the one word, the one name, that’s to fitness what Blockbuster® is to video!
Sustained Recognition
Just about every established gym and fitness brand likes to use recognition as a selling point, trying to convince you just how much of it they’ve accumulated over the years and how highly recognized their name is.
The truth of the matter though, is that without differentiation, recognition is extremely hard, if not impossible to come by. With names that all look the same and sound alike, with names so similar you can hardly tell one apart from another, where’s the differentiation?
Is the Curves® brand differentiated? You bet it is! Has it achieved recognition because of that? You bet it has! Does it use the power of the one word identity? You bet it does! But, for the rest who lack this critical factor called differentiation, it’s virtually impossible to generate even the smallest amount of recognition. That is, unless you’re that one in a million who’s got the ability to use reputation to separate yourself from the pack, the way Gold’s Gym® been able to.
Unlike most of the established gym and fitness brands, those ho-hum, run-of-the-mill ones, where all you’re paying for is an ordinary name, smashmouth®, despite being a relatively new brand, has already achieved sustained recognition status, simply because it’s a unique, edgy, differentiated brand, plus a distinctive term everyone knows and has heard for over 20 years.
Freebie, ordinary “gym” and “fitness” names are plentiful and won’t cost you a penny, so only a fool would pay to use one. But don’t forget, whether pay or freebie, they ALL contain common, everyday terms, thus they can NEVER make you what we are…the one word, the one name, that people are not only saying, not only remembering, but are associating MOST with working out and fitness in general!