smashmouth® gals
Our first of three entries in the women’s market, located in high traffic venues, is a multipurpose, fully equipped, upscale, women only facility, that doesn’t implement any program, service, amenity, equipment, or pricing guidelines.
The result is an environment that transcends all female demographics, fitness levels, and amounts of physical development. It’s a time-tested format proven to be effective for attracting just about any woman, anywhere, anytime.
This format serves the woman who’s more comfortable in a female only environment. She’s content with traditional perks and amenities, yet still demands a wide selection of programs, services, and equipment. Therefore, your club or proposed location should at least offerlocker / shower facilities, sports dedicated televisions, group exercise, a stretching area, child care, tanning, and a substantial amount of strength training, circuit training, and cardio equipment, making this a moderately square footage and capital intensive format.
If you’re converting over to our brand from another, your strength training, circuit training, and cardio equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various strength training, circuit training, and cardio equipment manufacturers from which to equip your club, rather than just being locked into a single pick.
While most of our formats have the slogan, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, Where Beautiful Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, in this case, a softer, feminine image is created by using a feminized slogan.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, women’s only club.