smashmouth® gals nonstop
This format, a downsized version of smashmouth® gals, best suited for the low traffic venues associated with small town markets, is a semipurpose, fully equipped, fully secured, biometrically protected, upscale, 24 / 7 / 365, women’s facility that implements certain program, service, amenity, equipment, and pricing guidelines.
The result is an environment that transcends all demographics, fitness levels, and amounts of physical development. It’s a time-tested format, proven to be perfect for attracting just about any woman, anywhere, anytime. It’s set in a tranquil, nonaggressive, nonintimidating, noncompetitive, non-hardcore environment, yet doesn’t employ obsessive, compulsive, wacky, weird tactics, such as hideous props, quirky murals, cartoonish décor, cartoonish décor, lollipop colors, insane dress codes, a tightly controlled, cult-like environment, or a church-like, excessively intolerant, atmosphere!
This format is an old-school classic. It’s a throwback to the fitness center concept that defined the 70’s and 80’s. Recently resurrected and restructured in a somewhat smaller version of the original concept, which first gained popularity decades ago; various companies are now once again using it to target women. It’s effective for attracting the first timer, casual user, or at homer, who otherwise might feel intimidated working out at a smashmouth® traditional, or any well-known, this fitness or that gym.
Since this format serves the woman who’s more focused on equipment and price, than on programs, services, or amenities, the core of your club or proposed location should have strength training, circuit training, and cardio equipment, set in a slimmed down, skeleton-like environment, making this a moderately square footage and capital intensive format.
If you’re converting over to our brand from another, your strength training, circuit training, and cardio equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various strength training, circuit training, and cardio equipment manufacturers from which to equip your club, rather than just being locked into a single pick.
Just like in a smashmouth® classic, you’ll feel like you’re in a time warp, retro the good old days, back to that pre-aerobic, pre-cardio, fitness center era, when virtually every club operated bare bones and no-frills by today’s standards.
While most of our formats have the slogan, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, Where Beautiful Bodies Get That Way™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, in this case, a softer, feminine image is created by using a feminized slogan.