Eyefitness News
Smashmouth® is making a statement, sending a powerful message that’s reverberating throughout the fitness world. Long overdue, the industry is now getting its first wake-up call since the advent of branding over a quarter of a century ago. This dawning of a new era has the fitness landscape undergoing a tumultuous change, as the dominant days of both gymism and fitnessism are quickly coming to an end. As they do, the resulting effect has been a rapid shift in the Balance Of Power. Fed up, having had enough, and feeling as though they’ve lost their identity in the overcrowded, undifferentiated world of the this fitness, that gym mentality, many are finally breaking away from this old, redundant mindset and are migrating toward smashmouth®’s new, differentiated way of the future. Furthermore, the framework of branding is undergoing tremendous transformation as well. As the old, outdated, one-dimensional structure crumbles, in its place smashmouth®’s unique, cutting edge, multidimensional strategy has emerged. And, as if all those shifts and changes weren’t enough, another one, perhaps the most important of them all, is occurring simultaneously; it’s the shift in pricing. As a new, low price point leader, smashmouth®, has arisen.