Distinctive Identity
Identity is based on three criteria.
First, there’s reputation or tradition – like The Masters® has in golf, Wimbledon® has in tennis, and both the Daytona 500® and the Indianapolis 500® have in racing.
Next, comes recognition, when a name is automatically associated with something. Someone says video, you say Blockbuster®. Someone says fitness, you say smashmouth®.
Lastly, and perhaps most importantly, comes a uniqueness or distinctiveness that no one else has, like smashmouth® has in fitness.
That said, it becomes fairly obvious that smashmouth® is a vastly superior brand, because when compared to the ordinary ones, it meets all three criteria, whereas most of the others don’t even meet one!
Yes it’s true and rather unfortunate that most other fitness brands are ordinary names at best and thus lack these three identity defining qualities. They continue to wallow in the quagmire commonly referred to as the this fitness, that gym mentality. This decade-descending mindset has them locked in by the limitations of their own names, thus they’re unable to diversify, and worst yet, not only unable to achieve the amount of differentiation we have, but unable to differentiate themselves from one another. All told, they just can’t provide a distinctive identity the way we can.
Like many others, you probably feel you’ve lost your ability to stand out in the stagnant, overcrowded world of the this fitness, that gym mentality, which is just further proof why it’s truly the undifferentiated way of the past. It’s also why so many others just like yourself are already harnessing the power of our distinctive identity.
How about you, are you up for it too? Are you ready for a breath of fresh air? If so, prepare to take it to the next level as you join forces with the one word, the one name, that people are not only saying, not only remembering, but are associating MOST with working out and fitness in general!