smashmouth® dance
No matter what style of dance is your specialty, we offer a nonequipped, coed studio. If you already operate this type of facility in a high traffic retail area or consumer location, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® dance brand.
Thanks to the national media exposure afforded by shows like Dancing With The Stars, Latin, Ballroom, as well as other styles of this particular form of exercise, have now gone mainstream. And because many are performed at such a fast pace, they’ve actually taken on smashmouth® style™!
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a dance studio with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best dance programs available anywhere?
Since this format serves the person whose primary form of exercise comes from this particular activity, rather than from traditional programs, services, amenities, or equipment, your studio or proposed location should be set in a skeleton-like environment, making this a very low square footage and capital intensive format.
If you’re converting over to our brand from another, you shouldn’t have much to worry about except changing over your signage and possibly your décor. If you’re starting from scratch, you’ll follow our guidelines on how to set up and run your studio.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, dance studio.