smashmouth® cycling
If you already operate a group cycling studio in a high traffic retail area or consumer location, or lease space in someone else’s facility, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® cycling brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a cycling studio with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best, result-producing cycling program?
Since this format serves the person who’s more focused on a particular type of exercise, rather than on traditional programs, services, amenities, or equipment, your studio or proposed location should be cycling-based, set in a skeleton-like environment, making this a low square footage and capital intensive format.
Even if you operate this format as a mobile service, you’ll still have the right to use the smashmouth® brand with regard to allof your promotional efforts, including brand, logo, and slogan use on marketing material, such as: business cards, brochures, print media ads, radio spots, cable and satellite spots, vehicle decals, and trainer athletic wear.
If you’re converting over to our brand from another, your cycles shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various cycle and cycling equipment manufacturers from which to equip your studio, rather than just being locked into a single pick, plus you’ll follow our guidelines on how to set up and run your studio.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, cycling studio.