Combos
Dealers have the ability to combine formats in an almost endless number of ways. Let’s begin by focusing on just Pure Fitness.
Here, formats from within the women’s category can be combined, formats from within the men’s category can be combined, and formats from within the coed category can be combined.
As an example, let’s say you’re preparing to open our smashmouth® gals circuit in a strip mall. The available square footage far exceeds the need for this format and the landlord won’t divide the space. No big deal! Simply lease the entire space and divide it up into two separate stores. In one you’ve got a smashmouth® gals and in the other you’ve got a smashmouth® gals circuit. Or perhaps the situation entails, instead of just one large space, two smaller ones, at opposite ends of the strip mall. Either way, the setting is ideal for a smashmouth® combo.
Pure Fitness formats from within the women’s, men’s, and coed categories are also interchangeable.
Let’s say a landlord has three spaces available, either within the same location or spread out all over town. Once again you seize the opportunity, knowing it’s perfect for a smashmouth® combo. In this case, you settle on a combination consisting of a smashmouth® gals circuit, a smashmouth® guys circuit, and a smashmouth® coed circuit.
Dealers also have the option of mixing together formats from all three categories, Pure Fitness, Specialty Fitness, and Personal Enhancement, thus resulting in an astonishing, almost limitless number of combinations.
So, once again using the same tri-space scenario, you choose a combination consisting of a smashmouth® traditional, a smashmouth® boxing, and a smashmouth® tanning.
Choose from double combos, triple combos, quad combos, or combine as many formats as you want to create even higher combinations. But no matter how you cut it, given the number of possibilities and the amount of different combinations, it’s no wonder that smashmouth® is the uncontested, King Of All Fitness®!