smashmouth® ultra
Our topflight format, located in high traffic venues, is a multipurpose, fully equipped, fully secured, upscale, 24 / 7 / 365, coed facility that doesn’t implement any pricing guidelines, but does have certain program, service, amenity, and equipment guidelines.
The result is an environment that transcends all demographics, fitness levels, and amounts of physical development. It’s a time-tested format, set in a non-intimidating, non-competitive, non-hardcore, country club-like environment that’s ideal for attracting executive, professional, or high society clientele, who otherwise might feel intimidated working out at a smashmouth® traditional, or any well-known, this fitness or that gym.
This format serves the high income and discriminating consumer, who demands the perks and amenities plus the premium programs and services not normally found within the walls of smashmouth® traditional or smashmouth® classic.
Because of the nature of the clientele, you should already be located, or have a proposed site, in a very affluent market. You should also provide a vast assortment of high-end programs, services, and amenities, such as a swimming pool, racquet sports, basketball courts, rock climbing walls, multiple specialized circuits, gender segregated workout areas, a sauna, a steam bath, a whirlpool, an inhalation room, a day spa, massage therapy, a wellness center, a restaurant or lounge, or any other top-notch feature. You should also offer a massive amount of strength training, circuit training, and cardio equipment, making this an extremely high square footage and capital intensive format.
If you’re converting over to our brand from another, your strength training, circuit training, and cardio equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various strength training, circuit training, and cardio equipment manufacturers from which to equip your club, rather than just being locked into a single pick.