smashmouth® cross circuit
This format is a spin-off of a recently resurrected, old-school classic that first gained popularity decades ago. Today, various companies are using it to target coeds.
Located in high traffic venues, this format is a semipurpose, limited equipped, upscale, coed facility that implements certain program, service, amenity, and equipment guidelines, but no pricing guidelines.
The result is an environment reminiscent of the now defunct Nautilus® Fitness Center, the format that spawned the original, 70’s circuit training craze, served as the forerunner of Curves®, and vaulted Nautilus® equipment inventor, Arthur Jones, and his philosophy of the 30 Minute, Total Body Workout to the top of the fitness world. The twist to this format is the way it combines boxing and martial arts, together with circuit training, in much the same way that cardio kickboxing is an aerobic combination of kicking and boxing.
It’s ideal for attracting anyone who’s pressed for time and would prefer exercise in the form of cross-training at a facility specializing in that service, rather than at a mainstream club that offers it only as a sideline.
This format serves the consumer who’s not only looking for quick, efficient exercise, in the form of strength and cardio training all rolled into one, but who’s more focused on time and price, than on programs, services, or amenities.
Since it targets the coed market on a smaller scale basis, it’s a low square footage and capital intensive format.
If you’re converting over to our brand from another, your circuit training, cardio, and boxing equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various circuit training, cardio, and boxing equipment manufacturers from which to equip your club, rather than just being locked into a single pick.
Your members will feel like they’re back in the day, back to that time period when the Nautilus® Fitness Center, the pioneer of this format, ruled the fitness landscape. When you consider our vast Nautilus® era experience, it’s easy to see why when it comes to circuit training clubs, regardless of whether coed, women’s, men’s, or seniors', NO ONE develops more successful ones than we do!
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose or semipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, coed cross-training club.