smashmouth® nonstop
This format, a downsized version of smashmouth® classic, best suited for the low traffic venues associated with small town markets, is a semipurpose, fully equipped, fully secured, biometrically protected, upscale, 24 / 7 / 365, coed facility that implements certain program, service, amenity, equipment, and pricing guidelines.
The result is anenvironment that transcends all demographics, fitness levels, and amounts of physical development. It’s a time-tested format, proven to be family-friendly and perfect for attracting just about anybody, anywhere, anytime. It’s set in a tranquil, nonaggressive, nonintimidating, noncompetitive, non-hardcore environment, yet doesn’t employ obsessive, compulsive, wacky, weird tactics, such as hideous props, quirky murals, cartoonish décor, lollipop colors, insane dress codes, a tightly controlled, cult-like environment, or a church-like, excessively intolerant, atmosphere!
This format is an old-school classic. It’s a throwback to the fitness center concept that defined the 70’s and 80’s. Recently resurrected and restructured in a somewhat smaller version of the original concept, which first gained popularity decades ago; various companies are now once again using it to target coeds. It’s effective for attracting the first timer, casual user, or at homer, who otherwise might feel intimidated working out at a smashmouth® traditional, or any well-known, this fitness or that gym.
This format is also ideal for those involved in the hotel and travel industry, or for the club developer looking to take on that type of venue. When set within a travel accommodation, this format now becomes one that can be located in a high traffic or resort situation. From a traveler’s perspective, it offers convenience because it allows them to work out on-location, rather than drive all over town looking for a club that’s open. It’s also convenient for those who tend to check in late, since most hotel chains, if they even have any, close their facilities far too early. For a hotel looking to add this service, it becomes just as much a viable revenue stream as an on-site restaurant because, just like the restaurant, marketing efforts will target use by the general public.
Since this format serves the consumer who’s more focused on equipment and price, than on programs, services, or amenities, the core of your club or proposed location should have strength training, circuit training, and cardio equipment, set in a slimmed down, skeleton-like environment, making this a moderately square footage and capital intensive format.
If you’re converting over to our brand from another, your strength training, circuit training, and cardio equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various strength training, circuit training, and cardio equipment manufacturers from which to equip your club, rather than just being locked into a single pick.
Just like in a smashmouth® classic, you’ll feel like you’re in a time warp, retro the good old days, back to that pre-aerobic, pre-cardio, fitness center era, when virtually every club operated bare bones and no-frills by today’s standards.
In addition to having the slogan, King Of All Fitness®, built right into its logo, this format also uses the slogan, Where Everyday People Work Out ™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, by using this slogan, a tranquil, nonintimidating image is created.