smashmouth® boxing
Are you ready to attack one of the hottest, up-and-coming market segments? Now you can with our coed boxing gym. If you already operate this type of facility in a high traffic retail area or consumer location, or are thinking about starting one up, you can ride our coattail of success with the smashmouth® boxing brand.
You’ll immediately feed off of the recognition that our brand has accumulated from other points within the fitness industry, such as: traditional fitness clubs, nontraditional fitness clubs, tanning salons, therapeutic massage studios, sports beverage bars, sandwich shops, sports nutrition centers, fitness equipment stores, sports specific training facilities, and sports specific skills camps. Plus, you’ll also immediately tap into the recognition that our brand has instantly achieved by virtue of being unique, distinctive, and differentiated, along with the credibility of a name everyone knows and has heard for over 20 years.
But, unfortunately for your competition, they’ll only be able to offer their clients a boxing gym with an ordinary, everyday, run-of-the-mill name. All the better for you, because you’ll be able to out-promote them, adding pizzazz and differentiation to your service through use of the smashmouth® brand.
Given a choice between the ordinary services and ours, doesn’t it seem fairly obvious that people will choose the smashmouth® brand for the best boxing training available anywhere?
Since this format serves the person whose primary form of exercise comes from this particularsport, rather than from traditional programs, services, amenities, or equipment, your gym or proposed location should at least offer locker / shower facilities, boxing dedicated televisions, multiple rings, numerous heavy and speed bags, a stretching area, and a substantial amount of strength training and cardio equipment, set in a skeleton-like environment, making this a moderately square footage and capital intensive format.
If you’re converting over to our brand from another, your boxing, strength training, and cardio equipment shouldn’t be much of an issue. If you’re starting from scratch, you’ll have a choice of various boxing, strength training, and cardio equipment manufacturers from which to equip your gym, rather than just being locked into a single pick, plus you’ll follow our guidelines on how to set up and run your gym.
While most of our formats have the slogan, King Of All Fitness®, built right into their logo, this one doesn’t, opting instead for, King Of All Boxing™. Although our logo is standardized throughout our formats, we strategically tweak it, depending on the format, to make it more appealing to the demographic market that particular format targets. Thus, by using this slogan, the image of being the best place for boxing is created.
As an added benefit, use of this name, along with Internal Rights, are granted FREE OF CHARGE to any multipurpose, Pure Fitness dealer, stand-alones excluded, whose location contains either an existing or proposed, dealer owned and operated, boxing gym.