About Our Brand
As the athletically-based term, smashmouth®, grows in popularity, mainstream references continue to be made that go way beyond the boundaries of the sports world. For example, the political candidate, who takes a no-holds-barred approach, is said to be running a smashmouth® style™ campaign.
But despite continued mainstream acceptance, athletic applications remain, far and away, the most widely used. For example, the boxer, wrestler, or mixed martial artist, who has a very intense, physical attitude in the ring, is said to be using smashmouth® style™. Or the hockey player who, because he or she just leveled an opponent with a vicious check, put a smashmouth® hit on them. Or even the football player who, because he just brutally tackled an opponent, laid them out smashmouth® style™. Hence, when it comes to fitness, smashmouth® can only refer to one thing…an intense form of fitness or an extreme style of training.
So with that, ask yourself this…“Given the hundreds, perhaps even thousands, of clubs whose name already contains the term extreme or xtreme, why would I ever want to look and sound just like them? Wouldn’t I much rather stand out from the crowd with a unique, catchy, easy to say and remember name that conveys the same message…the way smashmouth® does?”
Unlike so many other fitness brands, smashmouth® doesn’t fall victim to the this fitness, that gym identity trap…the one baited by those tired, worn-out, washed-up, old, burned-out, overused terms that cause so many names to all look and sound the same. In an industry so overrun with copycats and knockoffs, those it’s certainly NOT. But rather, it’s so unique, distinctive, original, and contemporary there’s simply never been anything else like it before. With a sound so contagious, addictive, and infectious that people can’t help saying it over and over, it has already established its rightful place as the ONLY WORD that can be used synonymously with intense fitness and extreme training.
Naturally,being short, attention-getting, and easy to remember, it’s perfect from a marketing and promotional standpoint. Even more importantly, it’s industry applicable and personifies what fitness conscious people can relate to. Because no matter what their level of fitness, no matter what their goals, when it comes down to people’s perceptions of how they work out, they not only aspire to be just like their heroes, but they want to think, as well as portray to their friends, that they train just like those they idolize…with a No-Nonsense, Physical, Smashmouth® Style™! And, now at last, your name will reflect that!
By the very nature of its sound, smashmouth® has undoubtedly become the single most motivating and inspiring word, not just in relation to fitness, but in the entire English language! Go ahead, say it to yourself and you’ll see that it stirs up such a rush that almost instantly your members will be up-and-running, ready to go, firing on all four cylinders. Their hearts will be pounding, their muscles pumping, their juices flowing, and their adrenaline surging, like NO OTHER WORD has ever caused them to!
So, what’s all that mean for you? Simply this: they’re going to continue to choose your club, the one with the name that motivates and inspires them the most, over your uninspiring competition. Come on, let’s face it, in today’s super competitive market, oversaturated with the this fitness, that gym mentality, name is the first step in staying ahead of, as well as, differentiating your club from everyone else’s. It’s undoubtedly one of the most important criteria people use in selecting a club. But, it’s got to be short, catchy, unique, attention-getting, appealing, applicable, and easy to remember. Because smashmouth® fits each of those criteria, it will draw members on Strength Of Name Alone!
But even in all of its glory, a name as great as smashmouth® isn’t enough in today’s world. That’s why we’ve further empowered you with not just one or two, but an arsenal of promotional catchphrases that position you head and shoulders above your competition. And we’re not talking weak, lame, meaningless ones either, the soft kind that don’t send a powerful message or have big-time impact. So, imagine holding the exclusive bragging rights that in your market, you and you alone, are King Of All Fitness®. Our protected slogans further solidify your ability to out-position and out-promote your competition, putting you and not them, on the pinnacle of fitness.
With applications pouring in from coast to coast and around the world, smashmouth® isn’t just beginning to take hold, it’s more like Smashmouthmania™’s Runnin’ Wild, as prospective dealers, partners, and Smashmouthmaniacs™ everywhere chant our name. Bottom line…smashmouth® is the most sought after brand to come along since Gold’s Gym®, because it’s the one that’s to fitness, what Blockbuster® is to video.
Despite the fact that our application process is a rigorous one, our requirements are still very relaxed compared to others, and our fees are among the lowest in the industry. So go ahead! Just try! Try to brand with any of our competitors, for what we charge, for what we provide, and for what we require. No way! It just won’t happen! With us, it’s less to get started and far less cumbersome on your club’s monthly finances because the days of exorbitant fees, hefty payments, floating charges, and ridiculous revenue cuts are OVER!
Our goal is one goal, and one goal only…to further solidify our position as the uncontested King Of All Fitness®. Well, on second thought, maybe there is more than just one…to remain the MOST affordable, requirement-friendly, fitness brand to ever exist, bar none!
So, whether you’re just getting started in the business, currently independent, thinking of switching brands, or just plain fed up with your current situation, we invite you to consider joining a legend in the making. Isn’t it really a no-brainer? Otherwise, you may be faced with the question…“Whacha gonna do when a smashmouth® opens next to you?”